Songdew TV (an upcoming music channel) is a platform which aims to provide great music to ‘audiophiles’ in India—present them with a destination where they can watch (and listen) the best of indie music at one place.
“Songdew.com since its inception has grown as the largest network of musicians in India. There are more than 25K musicians/bands that are using Songdew and its features to promote the music,” highlights founder Sunil Khanna. Further, “We have also observed a trend wherein people are watching more of music than listening to the music. This trend will only gain momentum as more and more video content gets created. This coupled with the trend that in India (sic), still TV has huge penetration and it is much cheaper to watch video content on a satellite TV channel than online, we thought of packaging outstanding music content being created by artists as a 24X7 TV channel. This is meant to promote artists and their music and help them get discovered by a larger audience,” adds Khanna.
And the challenges so far? “Well, building any new category is not easy. There are all kinds of challenges one faces. However, I think one of the main issues we faced is the helplessness of some of the artists who have released their music through some labels. Thus, they have video rights but performance rights of the music are with some other label. Thus, to procure requisite authorisation from their labels, they have to make a lot of effort. And since there are no satellite channels in this space, they lose a lot of time in resolving the queries of the labels. However, we believe once the business model is established, this will start becoming easier and easier. Basically, the promotion of music on TV channel will help labels as well in monetising the music in multiple ways. A big opportunity to create a large industry is awaiting all stakeholders, and we hope all will play constructive roles in supporting the initiatives of everyone. That’s the only way to grow faster than market expectations,” ends Khanna. The date of the unveiling of the channel is still under wraps. Watch their space for more.
Here are some of the videos of artists that are due be featured on the channel.
Lolmatlai by Parvaaz
Dumb Dumb by All The Fat Children
Mahira by Dehlvees
Black Coffee by Zohaib Kazi ft. Abbas Ali Khan & Sara Haider
Philia by Baiju Dharmajan
Love Demon by Peter Cat Recording Co.
All We Have Is Now by Alobo Naga & The Band
This Time Around by The Koniac Net
Have a music video that you would like to showcase? Then visit the link here.