Wedding Card Designers To Look Out For, If You Are Planning To Get Married Soon

Illustration art and design are creeping into everything these days—from taxis to banner ads in public transport—it’s everywhere. And the fact that people are noticing it more. If design is an integral part of our lives how can it not find its way into other segments of culture? In this case, marriages, and how? Through wedding cards, that’s how. It’s 2017, and like the marriage ceremony, invitations are an important affair too. And, when you are sure that you wouldn’t want something tacky on your special day, these key individuals will help you seal the bond in style.

In this article, we look at illustrators/designers who are the bee’s knees when it comes to making wedding invitations.

Mira Malhotra

If you are looking for Indian-inspired designs that are non-messy, simple and elegant than Malhotra’s Studio Kohl can be of service. “I think the Indian market has two polar opposites when it comes to invitations—on one hand, are the mass produced, commercial variety, with clip art, and on the other are the overly personal, quirky, colourful and fun sort, with the bride and groom as cartoon characters. I like to think we are a tempered down middle route of both,” clarifies Malhotra. Further, “We love simple, minimal and classic designs with a bit of celebration and fun. So we rarely if ever, use human figures, we play around with motifs from folk arts and crafts, traditional textiles and jewellery, abstract shapes and geometrical forms,” she adds. While the inspiration is Indian, the forms and treatment are international, so she gets a lot of international clients asking for the invites. They exclusively use screen printing, so that plays a massive role in the way they design. Lastly, they celebrate the ‘fine papers they use rather than overwhelming them with print effects.’ Tackiness is just not appreciated at our studio,” she enthuses.

And how is it different from other styles of work that you do—or is it different at all? “Yes, it is different, because it exclusively uses screen printed techniques. We rarely get jobs that let us binge on Indian culture this way, and that really excites us. Our other jobs are mostly Western,” Malhotra points out.

And the challenges? “Working with screen printing is great and produces gorgeous results. But designing for it is limiting (which again helps produce unique results) and it’s time-consuming. With our process, work isn’t done once the layout is done. We then need to buy, and get the printer to cut, fold, and paste the paper. Then the printing happens, and that’s not a quick process either,” she briefly explains.

When we asked her about a design that is close to your heart she picked something she crafted for her wedding. Entirely unplanned the invitation had a thaumatrope, with a picture of Mira and her husband on either side. Spin it and you got the illusion of them coming together. It was the first invite she did (and for good reason). There were many mishaps, she says, but it was fine, it was hers! Interesting, the same invite is available now as a template at her website, how cool is that?

For inquiries contact her here.

Medha Srivastava

Being an artist and illustrator, Srivastava was always inclined towards faces. Making portraits was one of her keen interests since she loved observing face structures and expressions. Soon, this Mumbai-based artist learnt the concept of caricatures which fascinated her with the whole idea of bringing fun element on the faces. She never had any particular plans of making wedding reception cards, but since she was quite appreciated for her portrait and caricature skills, she soon started getting a lot of commercial work for the cards because people love caricatures and it’s an ideal gift for any occasion, so this is how the train started rolling.

Further, she mostly works on caricature themed wedding cards. “Long gone are the days when people use designs and motifs on their wedding invitations because people are drifting towards the fun and colourful side of the invites,” Srivastava believes.  When we asked her about her style she tells us that her style is usually realistic—she loves working on concept art and ideas—ideas which involve a lot of metaphors. So, while making caricature themed wedding cards, her mood runs into a fun and quirky direction.

She also adds that mostly when couples demand caricatures for their invites, they are particular about the fact that they look good. Because why not, everyone wants to look their best on weddings, right? “The challenge, however, comes when you have to mix comic with good looks because the whole idea of a caricature is a lot of exaggeration and fun. So most of the people avoid big lips and protruding eyes.  The most challenging part is to nail that one particular feature of the face and still end up making it look glamorous,” she highlights. And the fact that every piece of wedding invite she works on is close to her heart since she does not do this for herself, she does this for others and their content. “An art that makes people happy, makes her happy.

For inquiries contact her here.

Divya Bhatia

Bhatia’s stint with wedding cards started roughly three years ago and it’s something she loves doing (along with other creative things, of course) Also, another motivating fact, the first card she crafted was for free! “I literally forced my friend to get an alternate wedding card made by me,” she recalls with a laugh. A simple one fold, gold screen printed card where she tried to show a correlation between the seven spiritual chakra’s in the human body and the sacred seven vows of Hindu marriage. “It was an offering where the receiver had something more than just the wedding details to pay attention to,” says Bhatia.

Bhatia’s style is simple and highly design-based. All her projects have purpose and aesthetics. Further, she doesn’t believe in making cards that just look beautiful. All thanks to her copywriting days. “I never thought my constant search for insights will help me in designing wedding cards that connect with people,” she compliments.

Also, most times the themes, ideas and the foundations of the wedding card come from the clients. “It is all about asking the right questions and just by listening half of the job is already done. It is all in the story and no two stories are ever alike, just like my wedding cards.”

Usually, her style (when designing other projects) is raw, fun-filled and something that makes one nostalgic. But when designing a wedding card she always tries to remember that it is going to be seen by varied groups of people of different age, thoughts and values. “I am aware of the fact that I cannot make everyone happy but I try to keep it simple, universal and something that is easy to understand and relate with,” she urges.

The biggest challenge for Bhatia, however, is to accept that there will be times when some amazing design elements will bow down to client’s emotional attachments. “Wedding being such an important affair, a lot of dreams and expectations are already set and sometimes it is better to find a way around them and retain the smile on their faces,” she argues.

And a design that might be your favourite? “All are dear to me but if I had to pick one, it would definitely be the one I designed for an American couple where the bride was a Maharashtrian and the groom, German. The wedding card had five different couple illustrations, each showing the diversity in culture and thoughts and how love is the only factor that brings everything together. I loved working on this piece and I feel blessed that I met one of the most beautiful people on this journey.”

For inquiries contact her here.

Shikha Nambiar

Illustrated wedding cards are Nambiar’s speciality. “Since I’m an illustrator/letterer, people usually spot a piece of work they like on my Instagram and ask me to make something similar for the card,” she illustrates. “It usually involves couple portraits and hand-lettered text.” She also made one that was designed to look like a scrapbook with doodles, handwritten text and photographs. Nambiar enjoys making something that has a personal touch and involves elements from the couple’s life. Since her illustration and lettering style is different from others, it makes the cards design unique too.

Further, the challenges are few she says. “When I’m making portraits, I go crazy trying to perfect the faces. Also, since it’s a wedding card and weddings are one of the most important days of a person’s life, the card has to be as perfect as possible. Due to this, I usually do more revisions for wedding cards than for other illustration projects.”

Like Mira Malhotra, Nambiar too designed her own wedding card. It was a simple design that incorporated all the elements of an Indian wedding in a mandala form. She got a lot of inputs from her husband and because they worked on it together, it’s really close to her heart.

For inquiries contact her here.

Harsh Pandya

Could you tell us a little bit about your style when it comes to making wedding reception cards for your clients—themes and ideas you like to work on? “The kind of style I work with for cards is, I’d say, ethnic with a splash of bold and a dash of fun. Most clients whom I have designed cards for, know the kind of work I do, and hence approach me for the same. They have a certain idea of their own for the cards, and I help them translate or better those ideas onto the cards through visuals,” states Pandya.

How is it different from other styles of work that you do—or is it different at all? “The style for a wedding card is slightly different, in the sense that it has to be formal. I like making cartoons, and many clients want a caricature of themselves included in these cards/invites along with some ethnic/stylish touch to it. I like working with intricacies, and I try and incorporate these into my designs.”

The challenges? “As I mentioned, many clients want a caricature of them included, hence it becomes a challenge at times to make these characters look exactly like them. Since weddings are a major life event, the real challenge is to make it exactly as per their liking. If a client says, that he likes/loves the designs, then that satisfies me.”

A design you have worked on that is close to your heart? “This is a tough one, but I really love the Hitesh-Krishna save-the-date card and the Anand-Snighdha card a lot. The Hitesh-Krishna invite because of its comic nature, and the Anand-Snighdha card since it was a full-fledged wedding invite and has architectural elements (gateways consisting of different animals for different events, since Anand is an architect himself).”

For inquiries contact him here.

Vidhi Khandelwal

Most of Khandelwal’s wedding cards are designed according to a little brief, or a story given by the couple. “It’s fun as well as challenging to incorporate their stories with my style and come up with something that is exclusively for them and this is why it makes their wedding card special,” she elaborates.

This New Delhi-based illustrator loves working with hand painted florals, watercolour splashes, hand lettering and vintage hues. “That kind of forms the basis of the cards I design in some way or the other. Since the wedding cards are hand painted, no two cards are ever alike and you know that it has been exclusively made for you. The vintage pastel palette compliments the fresh floral and modern typography making it old school yet contemporary,” she declares beaming.

When she is working on this particular creation, you can expect something that is between her style of work and what the couples want. “Whoever comes to me with a wedding card order, usually comes because they like the style I work with in some way or the other, be it the colour palette or the artwork. As creative individuals and artists, we tend to bend towards certain kind of aesthetics and get obsessed with what we like. However, with wedding cards, I feel it’s important to let go of what I want (a little) and include and keep in mind what the couple resonates with and what their personal choices are, in order to create a wedding card that looks like a part of them and that stays with them for years to come,” enthuses Khandelwal.

And the challenges? “There’s no fun if there aren’t challenges,” she bursts out laughing. Wedding cards are one of her favourite things to design. Having said that, she feels each design is a challenge in itself because it’s somebody else’s card and she as the artist has the responsibility of making it special for them for their most special day and this is why she always tries to give her two-hundred per cent! There are a lot of aspects that she keeps in mind to deliver the best outcome too—paper quality, print quality, finishing and packaging—it’s all about paying attention to the details.

For inquiries contact her here.

Kimya Gandhi Keller

Since every wedding story is special, Keller believes that every invitation design she works on should be special too. This is the reason why she strives to design invitations that have a keepsake element so that the people receiving them will treasure them even after the event is over. “With my designs, I like to combine Indian aesthetics with modern techniques, I take inspiration from Indian elements but stylise them to the needs of a contemporary audience,” articulates Keller. Since she is primarily a font designer, she pays extra attention to the typography in her invitations. “I have at times designed a typeface for my invitations, and that makes the design more unique and special.”

Any designs that are close to your heart? “One of my first designs is still one of the most popular invitations on my website—the Radha Krishna Madhubani card. It is special because I designed it for a dear friend, but I also know a lot of his friends have still saved the card (3+ years) which is wonderful acknowledgement for a designer.”

Further, Keller likes to explore different print techniques and combine them in rather complicated ways, making it a challenge for her and her vendors at times. Her own wedding invitation was quite complex to produce and while everyone’s hard work eventually paid off, it was a tedious process to get it executed perfectly.” She wrote about the whole experience on her blog here.

For inquiries contact her here.

Agni Janakiram and Gaurav Basu

Here are two fine art students, who love putting their hearts and souls while creating all their pieces, so how can crafting invitations be left behind?  When it comes to creating wedding cards, they just focus on capturing the essence of a marriage. “The celebratory spirit, the festive atmosphere, and the design have to project that. It’s also important to highlight items of personal significance that the couple relates with. The process involves getting to know the couple as individuals and understand their shared interests and passion so we can articulate it into a visual representation of their relationship,” clarifies Janakiram.

They also elucidate that their style does not change while working on wedding-based projects. It’s all about referring to good design, drawing, designing, inspiring and repeating! “However, the goal is to create a diverse design language with each invite. There is no use of stock, no run-off-the-mill standard wedding cards. Each piece is a memorabilia that guests can take home with them. This involves not just the design itself but handling of production and choosing the right paper, correct textures and right vendors who can execute them. The designs also have multiple utilities, where they can be used to create props, décor, hampers and more, so there is a unifying theme for the overall event,” Basu butts in.

“Weddings are a personal affair. It’s not a standard project where the same rules of design apply. It’s vital that we pay attention to the personal details that bring out a sense of emotional connect for the couple. There is no ‘target’ audience, so the designs may not always strike a chord with everyone. The aim is to wow the couple and those who are closest to them through small illustrated elements that make them nostalgic and helps them cherish their journey so far. Luckily we haven’t encountered any “Bridezillas”, hope our good luck continues,” portraits Janakiram with a giggle, who feels that all of the designs they craft are close to their hearts.

For inquiries contact them here.

Ranjani Iyengar

It was during her own wedding in 2012 that Iyengar realised that there was a huge gap in the market for creative wedding stationery and this need spurred her to push this further. Soon she started getting similar requests from family and friends and word of mouth extended to external clients.  Juggling between her day job, a music band and designing, Pink Whistle Man gradually evolved into a fully functional business to an award winning brand.

“Our USP is to create stationery that has an aesthetic as well as intelligent appeal. We cater to two segments. Our personalised brand emphasises on creating something extremely unique for every couple by adapting to their design sensibilities and also making sure that the invites or stationery have a keep sake or environmental value.  On the other hand, we also have an e-commerce site for couples that are looking for something creative and semi-personalised without having to spend a huge amount. Our e-commerce website also provides add-on accessories such as welcome notes, baggage tags, and more that are in sync with the invite,” adds Iyengar.

For inquiries contact her here.

Marisha Vadera

“Even when I was a kid, I’ve loved wedding cards. I remember waiting for the wedding season and when the invites would arrive, I’d be admiring the fancy paper and the beautiful designs and the cursive fonts. Then there would be some relative who would take it up a notch and send the invite with a fancy velvet box full of goodies,” she blissfully remembers.

As she grew up and started learning more and more about the design esthetics, she realised there is so much more to wedding cards, so much to play around with and how a simple invite can set the tone for the whole wedding.

Vadera’s themes and ideas like most designers are defined by the clients. She thinks each client is an inspiration. She enjoys learning more about them and their story and what makes them unique. “I don’t really enjoy the regular invitations anymore. It makes me sad as there is a sheer lack of personality. They just don’t… you know? I don’t get excited about them,” states Vadera. Also, the cards are a tad bit different from her other works. “I love vector art and it is so in vogue nowadays. I try to mix the two to create modern sophistication with classical ideals.”

She also senses that if a couple approaches her to do their wedding invite design, it’s because they don’t want something that screams regular. The only challenge she thinks is not being able to understand what they exactly want.  That is why she tries and communicate as much as possible before she starts working on the designs so that clients are not disappointed.

Any interesting design that is really close to your heart? A design you have worked on that is close to your heart? “As cliché as it may be, my first design is the closest to my heart. What made it special is the client was none other than my brother Prateek Thakkar. Prateek’s first film as a Kannada actor had come out a few months before his wedding. He wanted to design an invite like a film premiere pass. I used traditional motifs for the border but chose the colour ‘rose gold’ which gave the vintage design a modern look. It was his belief in me that encouraged me to take up designing wedding cards!”

For inquiries contact her here.

Vidya Kamalesh

Kamalesh loves creating and focusing on personal stories—‘capturing a story around a couple based on the interests they share together or the situation in which they met each other for the first time’. “Adding a personal angle to the wedding invitation with these nuggets is a chance to illustrate an exciting gamut of things ranging from couples spending time on long rides to cooking to rowing, or from being high school sweethearts enjoying walks from school, all small little ways of making time for each other together in an otherwise daily routine,” Kamalesh starts off.

While there have been styles ranging from flat colour graphic illustrations to detailed pen and ink drawings that she tells she has experimented with, her personal choice is working on doodles with water colour. “Doodles bring their own light-hearted vibe and focus on emotion through simple body language and facial expression. It also has the flexibility of playing with transparencies in both hand painted and digital styles creating effects of light and depth,” enthuses this Bangalore-based artist. The doodled drawings paired with water colour fills are her favourite match, and it is something that she has specifically been working on with creating customised cards. And it’s definitely a shift from her work that involving creating info graphics or marketing collateral’s.

Kamalesh however, has a different set of challenges when it comes to designing cards. “The challenge would be about reaching a point of negotiation between the couple on aspects of fonts, colours and smaller illustration details like hairstyles and clothing on doodles. Creating a design marking a special day for a couple will be expected to imbibe people’s personal tastes and preferences, which sometimes a tricky juggle. With details being finalised and agreed upon by the couple between themselves, communicating the common choice with the designer makes the process much more efficient for all,” she fills in.

Any favourites so far? “A favourite I would pick from the work so far is the invite for the lovely couple Vinita and Aakash. Exploring the theme of adventures, the invite was visualised to seamlessly string their journey together from spending time going on long drives to camping—in a mix of outdoor settings and vibrant colours, particularly with the moonlit camp site that it begins with. The placement of doodled nature inspired outdoors interspersed with little man-made gadgets lends a balance in the overall composition and colour scheme application, while the handmade brush and pen fonts add to a personalised look and feel.”

For inquiries contact her here.

What do you think of these designers? Would you pick any of them for your special day? Let us know in the comments below.

Advertisements

1 Comment »

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s