According to a report by Goldman Sachs, (in 2015) millennials prefer clothing without labels or logos. In some way, it’s more about the product. Labels and logos in 2017 have become secondary. On that note, here are a few companies that believe more in the product and less on the logo.
The no logo reveal for this iconic brand started in 2001 when the Gucci Group bought the company and hired a new creative director, German-born Tomas Maier, who removed all the labels and went back to the brand’s original understated allure. Since then, he has been credited with defining luxury as discreetly as possible.
It’s 2017, and labels are in vogue especially for phone companies. Or let’s put it this way, a logo is important for a cellular company because a phone is not just a communicating device, it’s a status symbol. But then, in comes the Essential Phone—simple, with no bells and whistles, and it has no logo either. Who needs a recall value when the product is good? Or as the company claims it to be. Further, as the folks of Wired write in their review, “Part of Essential’s brand holds that people want a phone that feels like their phone, that doesn’t scream brand allegiances or look like every other phone.” Which in some way makes sense!
Here is another high street brand that does not believe in labels—right from the apparels to their furniture’s, there is no sign of them. Because Muji’s idea is not to be a brand, but a no-brand brand, if that makes sense. Its philosophy is to bring out products that function. They also don’t strive to be the best, but something that is enough. Visit a Muji store and you will know exactly what we are talking about.
Do you know of any other bands that follow this ideology? Let us know in the comments below.