As you may or may not have heard, Childish Gambino (AKA Donald McKinley Glover) just dropped a new song titled This is America and its music video has got everyone talking about it—even their mothers. Various social media platforms are flooded with discussions sparked by it.
The video starts off with Glover making a few caricature-esque expressions and dance moves (the popular take on this is that he is making a Jim Crow reference). He then, out of nowhere, takes a gun out of his back pocket and shoots a man in the head and then continues dancing, leaving the audience shocked. His shimmies are distracting enough to grab everybody’s attention, leaving the victim out-of-focus in the background (quite literally). The entire video is filled with similar satirical scenarios that mock the current socio-political scenario in America. Glover artistically addresses the issues of gun violence, racism, ignorance, and injustice.
If you haven’t watched it yet, what are you waiting for? Watch the video below.
The video gained 10M views during the first 24-hours of being published and is currently at 31M views (and rising). The numbers are growing fast, and it has already become a trending topic on both YouTube as well as Twitter.
The audience has managed to decipher this music video in a lot of ways. There are just so many hidden references being made in this one video; the fans are watching it over and over to soak in all the symbolism and understand it. Celebrities have also taken to Twitter to appreciate this video and put forth their opinions.
Death riding the Pale white horse while he is followed by Hell (represented by police) going totally unnoticed because of dancing and pop culture in the foreground is the single greatest cinematic message I’ve seen in a music video to date. #ThisIsAmerica pic.twitter.com/DYaPjbvoym
— Isaiah Persons (@PersonsIsaiah) May 6, 2018
— T I G R E S A 🐯 (@AmilliBaby) May 6, 2018
The best part of the #ThisIsAmerica video is that after each shooting someone carefully comes around to take the gun, showing it the upmost Care. But the people just get drug off or left completely.
If that doesn’t parallel gun culture in this country man…. Bino a genius.
— SegaSeth23 (@7801_Days) May 7, 2018
do yourself a favor and don’t pay attention to donald glover in #thisisamerica video.. watch whats happening in the background.. watch what you don’t pay attention to normally. that’s the point he’s trying to get across.
— #cameraroll (@lunablaise) May 7, 2018
I can't remember the last time I watched a music video all the way to the end, let alone one five times in a row. Incredible work! #ThisIsAmerica
— Trent Reznor (@trent_reznor) May 6, 2018
If the music video for #ThisIsAmerica makes you feel uncomfortable, GOOD. IT’S SUPPOSED TO.
— Roselyn Romero (@roselyn_romero) May 7, 2018
No one caught the fact that at 2:13, a man jumps to his death. It shows how we don’t care about suicide in America, yet are all in when it’s a dance/trend. This Is America. #thisisamerica @donaldglover pic.twitter.com/OXhFMUjX6V
— iris (@siriouslyyy) May 7, 2018
Ya’ll making the #ThisIsAmerica video into memes is exactly what he’s talking about in the video… modern day cooning. Ya’ll will literally NEVER get it
— MariMichann (@_MariTaylor) May 7, 2018
What happens when you put creative agency in the hands of artists. 🙌🏿 Powerful narratives, carried by the vehicle of entertainment. Specificity is the universal connective tissue. Big shout to @childishgambino for this one 👊🏿 #ThisIsAmerica pic.twitter.com/u9N6Wb5dzL
— Winston Duke (@Winston_Duke) May 6, 2018
#ThisIsAmerica for music video of the year calling it now
— Austin Wilmot (@Muma) May 8, 2018
What references did you notice in the video and what you like or didn’t like about it? Did you fail to notice all the chaos in the background because of Glover’s sick dance moves? Let us know in the comments below.
Show Comments (0)