Why Childish Gambino’s Latest Music Video Is Taking Over The Internet - The Grey Alley

Why Childish Gambino’s Latest Music Video Is Taking Over The Internet

As you may or may not have heard, Childish Gambino (AKA Donald McKinley Glover) just dropped a new song titled This is America and its music video has got everyone talking about it—even their mothers. Various social media platforms are flooded with discussions sparked by it.

The video starts off with Glover making a few caricature-esque expressions and dance moves (the popular take on this is that he is making a Jim Crow reference). He then, out of nowhere, takes a gun out of his back pocket and shoots a man in the head and then continues dancing, leaving the audience shocked. His shimmies are distracting enough to grab everybody’s attention, leaving the victim out-of-focus in the background (quite literally). The entire video is filled with similar satirical scenarios that mock the current socio-political scenario in America. Glover artistically addresses the issues of gun violence, racism, ignorance, and injustice.

If you haven’t watched it yet, what are you waiting for? Watch the video below.

The video gained 10M views during the first 24-hours of being published and is currently at 31M views (and rising). The numbers are growing fast, and it has already become a trending topic on both YouTube as well as Twitter.

The audience has managed to decipher this music video in a lot of ways. There are just so many hidden references being made in this one video; the fans are watching it over and over to soak in all the symbolism and understand it. Celebrities have also taken to Twitter to appreciate this video and put forth their opinions.

What references did you notice in the video and what you like or didn’t like about it? Did you fail to notice all the chaos in the background because of Glover’s sick dance moves? Let us know in the comments below.

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  • Simran usually calls herself the jack-of-all-trades, but master of none. She loves to sing, write, sketch, rap, read, edit audios and videos, mess around Photoshop, photograph things, act, sleep, eat—you get the point. Basically, she is indecisive as fuck and a less cool version of an all-rounder!

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